AI that personalises the player experience for everyone
Powered by Amplifier AI
Amplifier AI delivers quick-to-deploy modules across the entire player journey — utilising real-time machine learning to drive responsible growth.
Dynamic audiences
Creates personalised audiences in real-time
Real-time experiences
Interacts with players in the moments that matter
Content Recommendations
Engages every player with 1-2-1 recommendations
22-25%
Increase in player retention
For a leading Polish Sportsbook
20-30%
Increase in total stakes
For a leading UK Operator
8-10x
Increase in marketing campaigns
For a leading UK Sportsbook
60-75%
Hit rate with personalised recommendations
Across our sports operators
Module of Amplifier AI
Dynamic Audiences
Drive revenue with real-time personalisation that engages & retains players, across sports and casino.
Module of Amplifier AI
Real-time Experiences
Amplifier AI increases player retention and lifetime value by delivering real-time bonuses tailored to individual player behaviour.
Module of Amplifier ai
Content Recommendation
Amplifier AI provides personalised content for every player to increase engagement, retention and revenue.
Case study
Evoke won the race to real time personalisation at Cheltenham — powered by Amplifier AI
Evoke delivered real-time, personalised experiences to engage players with timely, relevant and personalised offers that increased retention both before and after the event.
Personalised marketing emails were triggered and delivered via Movable Ink, sent to targeted audiences during the festival’s biggest moments.
10-20%
increase in player retention
200%
boost in marketing engagement
2x
increase in open rates
"Future Anthem have enabled our teams to rapidly test new ideas. We are delighted to continue leveraging Anthem’s technology to further personalise our player experiences.”
Matt Baulk, Head of Personalisation, Evoke
The world’s leading gambling brands utilise Amplifier AI
Take a look at some of the brands transforming their business with Amplifier AI's modules.
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Frequently Asked Questions
What data is required?
To power Amplifier AI, you need to provide access to your betting transaction history. Additional data may be required depending on the features you select and the partners you work with. Our onboarding experts will guide you through a secure and efficient setup.
Who do you work with?
Amplifier AI powers real-time personalisation for leading operators, platforms, and studios worldwide — including EveryMatrix, Buzz Bingo, and Evoke. Visit the Customers page to explore their success stories.
Is my data secure?
Yes. Amplifier AI is hosted on AWS, using enterprise-grade infrastructure and robust security controls. All data is anonymised and stored in secure environments aligned to regional requirements and client agreements.
How does pricing work?
Amplifier AI is priced according to data volume, giving operators of all sizes the flexibility to unlock value quickly. Your Anthem expert will outline pricing during a demo.
Can I see a demo?
Yes. You can see Amplifier AI in action and explore how it delivers value for your players. Use this form to book a 30-minute walkthrough.
How quickly can we go live?
Timelines typically start from 8–10 weeks, but can vary depending on the modules you choose and your integration needs. Anthem’s team works closely with you to deliver a smooth onboarding — from data integration through to deployment — so you can begin realising value as quickly as possible.
Personalising the player experience for everyone