Case Study

How Buzz Bingo increased revenue by 10% by leveraging Future Anthem’s Amplifier AI personalisation features

Buzz Bingo utilises Amplifier AI's real-time bonuses and game recommendations — increasing player choice while using automated safeguards to ensure sustainable gameplay.

AMPLIFIER AI FEATURES

Content Recommendation
Churn Prevention

Learn about the partnership with Godwin Allert & Chris Conroy

About Buzz Bingo

UK’s largest retail bingo operator with 82 clubs and more than 1.1 million active members
BuzzBingo.com launched in September 2018 with a core offering includes bingo, casino and slots.
Player sustainability is a key part of Buzz Bingo's approach to player experience and this partnership.

INSIGHTS FROM

Godwin Allert, Product Manager, Buzz Bingo

Chris Conroy, Chief Data & Product Officer, Future Anthem

AWARD WINNING PARTNERSHIP

Future Anthem Powers Buzz Bingo’s Award-Winning Innovation in Casino at EGR Awards 2024 · Article

12%
Buzz Bingo increased stakes by 12% with personalised game recommendations

10%
Amplifier AI has a 10% uplift in net revenue for targeted players

60%
~60% of Buzz Bingo’s active player base has received personalised recommendations

Key Challenge: A Diverse Player Base

Buzz Bingo, known for its innovative approach to gaming, faced challenges in managing a wide-ranging player base with varying preferences. Their goal was to offer a unique experience to each player, but disparate tools and workflows created inefficiencies.

To tackle this, Buzz Bingo partnered with Future Anthem. This collaboration aimed to streamline player experiences by personalising recommendations.

“The challenge that Buzz and most operators have is managing a very wide and diverse player base.

Godwin Allert, Product Manager

Amplifier AI powers personalised recommendations for Buzz Bingo

The Solution: Amplifier AI's 121 Personalisation

Amplifier AI provided Buzz Bingo with the tools to personalise every player journey. Through workshops both teams created a roadmap to AI-driven success.

Amplifier AI’s Retain module enables Buzz Bingo to offer real-time bonuses that reduce churn.

In addition, each player receives tailored game recommendations, which can be seen today on Buzz Bingo's 'Recommended For You' row, as seen in the image above.

“Every player who arrives on buzzbingo.com gets a set of games personalised to them.”

Chris Conroy, Chief Data & Product Officer

"Partnering with Future Anthem and leveraging their predictive models to create personalised recommendations and offerings has become a game changer for us."

David Evans, Chief Product Officer, Buzz Group

Buzz Bingo utilise Amplifier AI for Casino

Quick & Secure Integration

Buzz Bingo’s internal teams, guided by Future Anthem, transitioned tools and integrated with Amplifier AI — quickly & securely.

To ensure a smooth transition, guidelines and resources were shared, along with a dedicated communication channel for sharing best practices.

“We have a roadmap and vision for continued success and progression.”

Godwin Allert, Product Manager

Amplifier AI Powering Various Buzz Bingo Teams

The flexibility of Amplifier AI allowed Buzz Bingo to adapt the tool to meet their specific needs, enhancing workflows across different teams. This shift resulted in more efficient collaboration and a streamlined player experience.

“We’ve seen a 10% net revenue uplift for targeted players.”

Godwin Allert, Product Manager

60%

Around 60% of Buzz Bingo’s active player base has received Amplifier AI powered personalised recommendations

Summary: Achieving Tangible Business Results

Anthem and Buzz Bingo's partnership has yielded significant business benefits. By consolidating tools and utilising Amplifier AI, Buzz Bingo has achieved higher player engagement, retention, and satisfaction.

Close to 60% of Buzz Bingo’s digital player base engaging with personalised game recommendations, and a net revenue uplift of 10% for targeted players.