Future Anthem strikes Personalisation AI partnership with GiG

Collaboration between Anthem and leading iGaming casino platform & sportsbook provider to enhance player engagement through Amplifier AI’s real-time personalisation

Future Anthem, the pioneering AI and data science powerhouse, has announced a partnership with Gaming Innovation Group (GiG) to bring advanced AI-driven personalisation to GiG’s extensive network of partners across both sports and casino platforms. This collaboration aligns with GiG’s vision of offering the best player experiences by leveraging Future Anthem’s flagship product, Amplifier AI.

Starting with the implementation of the Churn Prevention module for casino operators, this partnership aims to reduce player churn and enhance player engagement through real-time, AI-driven personalisation. Amplifier AI, already integrated into GiG’s platform, ensures a swift enablement process, allowing GiG customers to quickly reap the benefits.

Andrew Cochrane, Chief Commercial Officer at GiG, commented on the partnership: “Partnering with Future Anthem provides further evidence of our continued commitment to driving growth and innovation, expanding our partners access to the industry’s leading technologies and delivering best-in-class solutions, worldwide.”

Leigh Nissim, CEO and Founder of Future Anthem added: “We are thrilled to collaborate with an industry leader like GiG. This partnership not only highlights our shared vision for innovation but also showcases our ability to deliver quick and impactful AI solutions. With Amplifier AI, GiG’s customers can look forward to improved player engagement, reduced churn, and increased revenues.”

Benefits for GiG partners

The integration of Amplifier AI provides GiG customers with several significant advantages:

• Fast Enablement: The integration with GiG’s platform is already in place, ensuring that customers can quickly start using the AI features without lengthy implementation processes.
• Revenue Growth: By personalising player journeys and interactions, operators can boost engagement and conversion rates, leading to increased revenues.
• Churn Reduction: The Churn Prevention module predicts and prevents player churn by offering real-time, personalised interventions, helping retain players longer.
• Enhanced Player Experience: Amplifier AI personalises every step of the player journey, offering tailored content and recommendations that resonate with individual preferences.

For more information on the power and capabilities of Amplifier AI, book in a demo: https://www.futureanthem.com/book-demo

About Future Anthem

Future Anthem humanises data with their all-in-one product, Amplifier AI, to personalise the player experience for everyone. Utilising quick-to-deploy modules across the entire player journey, Future Anthem harnesses real-time machine learning to onboard and retain customers responsibly. Future Anthem is trusted by the world’s leading gambling operators and studios including STS, Betsson, Big Time Gaming, Blueprint Gaming, and Eyecon. Anthem was also selected for the highly coveted Tech Nation Applied AI 3.0 Growth Programme, and is a recipient of several industry awards, including Data & AI Partner of the Year at the EGR B2B Awards.

Find out more at: https://www.futureanthem.com