Games Global, a leading supplier of online gaming content, has partnered with the pioneering AI and data science powerhouse Future Anthem to drive engagement across its jackpot content portfolio.
Future Anthem’s Audience Identifier module – part of its wider personalisation product, Amplifier AI – features a jackpot tool that continually monitors pot sizes in real-time, sending tailored marketing communications to the most receptive audiences using advanced recommendation algorithms.
The module will be integrated for use across Games Global’s jackpot game collection, enhancing engagement across popular brands such as Mega Moolah and King Millions™ by prioritising personalised messaging in the moments that matter to players.
Future Anthem’s market-leading technology has proven successful across the industry, driving higher stakes on jackpot games as pots reach points of interest, leading to targeted players boosting their wagers by 20-30%. Games Global is the latest supplier to harness this product and commit to AI-powered customer journeys in real time.
The collaboration highlights Games Global’s commitment to delivering bespoke gaming experiences to its players, while also emphasising the continued growth in sophistication of machine learning technology in iGaming.
Andy Booth, Chief Product Officer at Games Global, said: “Games Global is consistently looking for opportunities to improve operational efficiency across its offering, and Future Anthem’s AI product allows us to do just that.
“By leveraging Future Anthem’s Audience Identifier tool, we can effectively communicate in real-time with targeted customers, amplifying jackpot engagement to elevate the player experience on behalf of our partners.”
Leigh Nissim, CEO and Founder of Future Anthem, added: “Games Global are a giant in the iGaming industry, and we are proud to assist in upgrading its jackpot personalisation processes to supplement its overall offering.
“Our flagship product, Amplifier AI, has a proven track record of delivering results, and we have no doubt this trend will continue with Games Global."
Want to explore how Amplifier AI helps you win the race to real-time personalisation? Either book in an online demo, or come see us in our office.
Future Anthem humanises data with their all-in-one product, Amplifier AI, to personalise the player experience for everyone. Utilising quick-to-deploy modules across the entire player journey, Future Anthem harnesses real-time machine learning to onboard and retain customers responsibly. Future Anthem is trusted by the world’s leading gambling operators and studios including STS, Betsson, Big Time Gaming, Blueprint Gaming, and Eyecon. Anthem was also selected for the highly coveted Tech Nation Applied AI 3.0 Growth Programme, and is a recipient of several industry awards, including Data & AI Partner of the Year at the EGR B2B Awards.
Find out more at: https://www.futureanthem.com
Games Global is a leading developer, distributor and marketer of innovative online, casino-style gaming (“iGaming”) content and integrated business-to-business solutions to iGaming operators in regulated markets globally. Games Global has one of the largest networks of exclusive iGaming content studios, and its 40 in-house and partnered studios have developed more than 1,300 proprietary games over the past 20 years. With a market leading offering including slot games, table games, video poker, video bingo, progressive jackpots, game show games, crash games and live casino games, Games Global is a key content provider to iGaming operators, supporting the rapid growth of iGaming in regulated markets.
Visit www.gamesglobal.com to learn more.