This collaboration will combine Amplifier AI with mkodo’s market-leading product suite to deliver real-time, player-centric innovation
Future Anthem, the pioneering AI and data science powerhouse, has announced a strategic partnership with mkodo, the leading mobile solutions provider for gaming and betting. Together, the companies will explore AI-driven real-time personalisation across every stage of the player journey.
This partnership brings together Amplifier AI, Future Anthem’s all-in-one personalisation product, with mkodo’s renowned product suite, aiming to elevate player experiences and expand both companies’ presence in the regulated Canadian market and the global WLA (World Lottery Association) landscape.
Leigh Nissim, CEO of Future Anthem, commented, “This partnership aligns perfectly with our commitment to deliver unmatched, AI-powered personalisation for the gaming industry. Both companies bring complementary skills and technologies combined with deep industry knowledge, creating a powerful opportunity to generate meaningful experiences for our clients and their players.”
Will Whitehead, Commercial Director at mkodo, added, “This collaboration reflects mkodo’s commitment to staying at the forefront of innovation. Our shared proactive approach enables us to make rapid improvements that deliver immediate value to our clients, enhancing player engagement and delighting players with personalised experiences.”
The collaboration is set to bring best-in-class technology to meet the rising demand for AI-driven, player-focused experiences, helping operators win the race to real-time personalisation.
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About Future Anthem
Future Anthem humanises data with their all-in-one product, Amplifier AI, to personalise the player experience for everyone. Utilising quick-to-deploy modules across the entire player journey, Future Anthem harnesses real-time machine learning to onboard and retain customers responsibly. Future Anthem is trusted by the world’s leading gambling operators and studios including STS, Betsson, Big Time Gaming, Blueprint Gaming, and Eyecon. Anthem was also selected for the highly coveted Tech Nation Applied AI 3.0 Growth Programme, and is a recipient of several industry awards, including Data & AI Partner of the Year at the EGR B2B Awards.
Find out more at: https://www.futureanthem.com
About mkodo
With over 20 years of expertise in the iGaming, Sports Betting, and Lottery sectors, mkodo specialises in delivering award-winning mobile apps, websites, and front-end user experiences for operators, platform providers, and their players worldwide. mkodo’s clientele comprises several leading lotteries and gaming companies around the world, including the majority of the Canadian lotteries and some of the largest betting and gaming operators. Founded in 2001, the company has been recognised for its core strength to develop and deliver successful digital experiences to the target audience of their customers’ online users and is licensed and regulated by the Alcohol and Gaming Commission of Ontario (AGCO) in Ontario and Gaming Policy and Enforcement Branch (GPEB) in British Columbia. For more information, please visit www.mkodo.com .