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Amplifier AI Autumn 2024 Release

 

Introducing more applications of Audience Identifier for sports betting, launching into Bingo vertical and much more

Discover these upgrades

Bringing greater AI-powered personalisation to every step of the player journey
Audience Identifier: Live Sports Statistics
Enhanced Bet Recommendations
Bingo category added to Amplifier AI
Introducing Dynamic Awards

See more details below

New Audience Identifier use case — Live Sports Statistics

This addition combines Opta’s in-depth, in-play sporting event statistics with Amplifier AI’s content recommendations to create even more personalised marketing campaigns in the moments that matter.

Audience Identifier: Live Intent Feed

Bingo category now added to Amplifier AI

Predicting churn in real-time and offering personalised bonuses to improve player retention — this feature is proven to increase NGR by 10% across sports and casino players, and this upgrade will take similar capabilities to Bingo players.

Animated GIF optimizer (4)

Enhanced Bet Recommendations: Personalised Accumulator Bets  

This upgrade significantly reduces player friction, offering one click single and accumulator (parlays) bet recommendations across players, teams, sports and events. 

Personalised Accumulator Bets

Introducing Dynamic Awards

Whilst free spins are the favoured reward of players and operators alike, they’re typically not available across all gamesNow Amplifier AI smartly triggers free spins on a players’ favourite or recommended game – only using wallet bonus when necessary. Keeping players engaged for longer with personalised, cost effective reward experience.  

Dynamic Awards

Further Improvements to Amplifier AI

In addition to the four new upgrades, the 2024 Autumn Release includes even more enhancements across Amplifier AI.

Enhanced Game Launch Monitoring

Amplifier AI’s Optimise module now includes advanced reporting features to track top-performing games and newly launched titles using ‘Game Index’ ranking.

Optimising Real-Money Betting

Amplifier AI’s Audience Identifier now integrates with SportCaller, allowing operators to target and incentivise players more effectively based on their in-app activity.

Analyse Game Recommendation

In addition to the existing target vs control KPI analysis, see top recommended games and how players engage with the recommendations.

See Amplifier AI in Action 

Book a demo now to see the power of Amplifier AI for yourself

Frequently asked questions

What data is required?

Anthem will require mandate access to all betting transactions and optional access to price feed, bonus transactions and deposit transactions. Our team of onboarding experts will be on hand to help you understand the most efficient and secure way to get this to us.

How does pricing work?

Amplifier AI is tiered according to the volume of your data. This means that operators of all sizes can instantly realise value. During your demo, your specialist will walk you through the options available to you.

Can I see a demo?

We'd love to show you the power of Amplifier AI. Use the meeting form at the above to book your 30-minute demo.

Who do you work with?

Amplifier AI is enjoyed by some of the world's most innovative operators including STS. Check out our customer page to learn more about our success stories.

Is my data secure?

The integrity of your data is paramount to us. For this reason, we choose platform provider because of their uncompromising approach to security and privacy.

How long does it take to get live?

Our team of experts will work with you to ensure you start extracting value in as little as 3-4 weeks.

Contact us

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