Role

Head of Partnerships 

The Head of Partnerships will be responsible for driving strategic collaborations and fostering key relationships to enhance business growth. This role requires a dynamic leader with strong commercial acumen, capable of identifying, securing, and managing partnerships that align with the company’s objectives. 

 

What is exciting about Future Anthem? 

  • There is huge growth potential here – we're only scratching the service in our market.
  • We have a culture of flexibility and trust, and we pride ourselves on seeing people as humans, not just employees.
  • Diversity and inclusion are very important to us, we have a large mix of nationalities, and you have the option to exercise out ‘work anywhere weeks’.
  • Our retention rate is exceptionally high, a testament to the great culture and amazing people you’ll be working with.  

 

 

About us

Future Anthem is a pioneering AI and data science company transforming player experiences in gaming, sports betting, lottery and bingo.
Its flagship product, Amplifier AI, personalises every step of the player journey, offering quick-to-deploy modules for real time in-session experiences, dynamic audience creation that super-charge personalised marketing, and individual content recommendations on or offsite – all proven to empower operators, platforms, and studios to retain players for longer.
By leveraging advanced AI models and real-time data, Amplifier AI empowers operators to deliver tailored, responsible, and engaging player experiences. With seamless integration and proven results, Amplifier AI ensures measurable growth across casinos, sports, and lottery platforms.
Trusted by the world’s leading brands—including William Hill, Buzz Bingo, EveryMatrix, and British Columbia Lottery Corporation — Amplifier AI is transforming the industry with AI-driven personalisation.
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Key Responsibilities 

  • Develop and execute a comprehensive Amplifier AI partnerships strategy and programme to drive business growth and market expansion. 
  • Identify, negotiate, and establish high-value strategic partnerships that align with the company's objectives. 
  • Build and maintain strong relationships with key stakeholders, including corporate partners, industry influencers, and key clients. 
  • Lead partnership commercial agreements, ensuring beneficial terms for both parties. 
  • Collaborate with cross-functional teams (marketing, sales, product, and operations) to leverage partnerships for business success. 
  • Monitor and analyze partnership performance metrics to optimize effectiveness and ROI. 
  • Stay up to date with industry trends and competitor activities to identify new opportunities for strategic alliances. 
  • Represent the company at industry events, conferences, and networking opportunities to strengthen brand presence and partnerships. 
  • Develop innovative joint ventures, sponsorships, and co-marketing initiatives to drive brand awareness and revenue growth. 

 

Person Specification 

Essential Skills & Experience: 

  • Proven experience in a senior partnership, business development, or strategic alliances role, ideally within the gambling industry. 
  • Strong track record of successfully negotiating and managing high-profile partnerships. 
  • Excellent relationship-building and stakeholder management skills. 
  • Commercially astute with a deep understanding of business growth strategies. 
  • Strong negotiation and influencing skills with experience in contract structuring. 
  • Ability to work collaboratively with internal teams to maximize partnership impact. 
  • Analytical mindset with experience in measuring and reporting on partnership success. 
  • Excellent communication and presentation skills. 
  • Ability to thrive in a fast-paced, target-driven environment. 

Desirable Skills & Experience: 

  • Experience working in a start-up or high-growth environment. 
  • Knowledge of legal and regulatory aspects of partnership agreements. 

Personal Attributes: 

  • Strategic thinker with a results-oriented mindset. 
  • Highly motivated, proactive, and adaptable. 
  • Strong leadership and team management skills. 
  • Excellent problem-solving abilities and decision-making skills. 
  • Passionate about driving innovation through partnerships. 

This is an exciting opportunity for a results-driven leader to play a pivotal role in shaping the company’s growth trajectory through meaningful and high-impact partnerships.