Introducing more applications of Audience Identifier for sports betting, launching into Bingo vertical and much more
Building on the recent news of Amplifier AI’s significant investment, supercharging its capabilities and helping customers win the race to real-time personalisation — these enhancements enable faster and seamless experiences across sports, casino, and lottery verticals.
Today, Anthem is introducing four major upgrades to Amplifier AI that further personalise every step of the player journey:
- New Audience Identifier use case — Live Sports Statistics: This addition combines Opta’s in-depth, in-play sporting event statistics with Amplifier AI’s content recommendations to create even more personalised marketing campaigns in the moments that matter.
- Bingo category now added to Amplifier AI: Amplifier AI’s real-time churn prevention and personalised bonus engine now extend to bingo players with more features to follow.
- Enhanced Bet Recommendations: Amplifier AI's Bet Recommendations feature just got better with more personalised betting options, including accumulator (US – Parlay) alongside single bet and bet slip recommendations.
- Introducing Dynamic Awards: Amplifier AI can now smartly trigger awards on players' favourite or recommended games using bonus cash as well as promotional free spins.
Chris Conroy, Chief Data and Product Officer at Future Anthem, shared his thoughts on the Autumn release: “This is an exciting time for our customers and their players as we release great upgrades to Amplifier AI. We are committed to leading the way with tools and capabilities that engage players more effectively in the moments that matter.”
"The enhancements to features like Bet Recommendations demonstrate our drive to push the boundaries of AI-driven personalisation. Amplifier AI empowers operators, platforms, and studios with data-rich products that are faster, smarter, and personalise player journeys like nothing else in the industry."
Major Upgrades for Amplifier AI
New Audience Identifier use case — Live Sports Statistics
Unlock hyper-personalisation and precision targeting with the latest addition to Audience Identifier.
Utilising Amplifier AI’s new Stats Perform integration, operators have access to dynamic audiences that are created in real-time, based on Opta’s in-play event updates to player, team, market and event specific statistics.
Bingo category now added to Amplifier AI
Amplifier AI is expanding its Churn Prevention feature to Bingo players.
Churn Prevention is proven to drive a 10% increase in NGR across sports and casino, and this upgrade will take similar capabilities to Bingo players— predicting churn in real-time and offering personalised bonuses to improve player retention.
Enhanced Bet Recommendations
Amplifier AI’s powerful Bet Recommendation feature just got a major upgrade, now offering personalised accumulator bets in addition to personalised single bets, bet slip, and bets based on players' favourite teams and markets.
This upgrade significantly reduces player friction, offering one click single and accumulator (parlays) bet recommendations across players, teams, sports and events.
Introducing Dynamic Awards
Amplifier AI’s Churn Prevention feature now includes Dynamic Awards.
Whilst free spins are the favoured reward of players and operators alike, they’re typically not available across all games. Now Amplifier AI smartly triggers free spins on a players’ favourite or recommended game – using wallet bonus when necessary. Keeping players engaged for longer with personalised, cost effective reward experience.
Additional improvements to Amplifier AI
In addition to the four new upgrades, the 2024 Autumn Release includes even more enhancements across Amplifier AI.
- More Comprehensive Game Launch Monitoring – Amplifier AI’s Optimise module now includes advanced new reporting features that allow operators to track top-performing games and newly launched titles using Amplifier AI’s proprietary ‘Game Index’ ranking.
- Upgraded Game Recommendations Analytics: In addition to the existing target vs control KPI analysis, see top recommended games and how players engage with the recommendations.
- Optimising Real-Money Bets – Amplifier AI’s Audience Identifier now integrates with SportCaller, allowing operators to target and incentivise players more effectively based on their in-app activity.
See Amplifier AI in Action
Want to explore how Amplifier AI help you win the race to real-time personalisation? Book a demo to experience it first-hand. Either book in an online meeting, or come see us in our office.